Why Repeat Offers are the Key to More Sales (Repeat 6 more times)
A lot of small business owners I speak with cringe at the idea of making the same offer over
and over
and over
again.
They worry they’ll bug their customers and prospects. They worry they’ll seem too pushy and obnoxious.
What’s important to keep in mind is this:
Oftentimes, your readers will see an offer and they’ll think, “Hmm, that sounds pretty good. But I have six weeks to decide whether I want to register or not.” And they’ll wait. If you don’t remind them, I can almost guarantee they’ll forget.
More in this article: 5/08 Contagious Marketing ezine: Why Repeat Offers are the Key to More Sales.
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November 5th, 2008 at 7:17 am
And it’s likely you’ll get unsubscribes when you begin sending more offers.
If you’re doing you’re best to provide relevant, valuable information in your emails, let those folks leave and keep your focus on those who stay.
True You Marketing talks more about this in their post, When Do You Stop Marketing to Customers?
http://www.trueyoumarketing.com/when-do-you-stop-marketing-to-customers.htm
December 3rd, 2008 at 7:06 am
Small business marketer, Mark Silver, makes an excellent point that “people remember commitments not decisions…until they decide and commit to attending your event and put it on their calendar they need reminders.”
Click here to read Mark’s insightful article, How a Personal Secretary is Critical to Your Response Rate.