Six Steps to Writing Offers Inspire Customers to ACT
The October ‘08 Contagious Marketing ezine is now available.
If you’re feel frustrated because you know you need to add content to your web site or write a brochure that inspires customers to take action: subscribe to your newsletter, call for a consultation, etc. but you don’t want to resort to hype and dancing ponies, you want to know about the Customer Focused Stories.
That’s what a wrote about in this month’s ezine. Plus I provide an example to show how I applied the six step customer focused story to a brochure I created for a customer.
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