So often small business owners sweat the details—getting the price just right, using words that will get their prospect’s attention, etc. And after all that guess what? They get a dismal response to their offers.

I’ve been there and believe me, it’s a discouraging place to be.

That’s why I think Mark Silver’s article on Why Customers Don’t Buy: The Hierarchy of Choice is so Important to anyone who needs to develop an offer their customers will act on.

If you’ve recently offered a new product or service and the results have been disapointing, I strongly suggest you take a look at Mark’s article.

Click here to read it

This entry was posted on Wednesday, October 1st, 2008 at 6:51 am and is filed under Marketing Success Factors. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.