A nifty-ola idea for helping customer fans spread the word about your work.

Authors Jack Covert and Todd Satterson inserted a couple ready to mail postcards into their book, The 100 Best Business Books of All Time,  so readers who liked the book could easily recommend it to others.

To give readers more incentive to use them, the postcards are fun and a little cheeky.

I like this idea because it’s:

• a win-win-win (for the author, the referring customer, and the person who gets the referral)
• fun (too much heaviness in business these days)
• viral in the best sense of the word

Read the Andy Sernovitz’s complete post here.

This entry was posted on Monday, December 29th, 2008 at 11:51 am and is filed under Marketing that Delights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.