If you’re a small business owner, you’re probably familiar with the idea of information products: e-books, audio recordings, webinars, etc. that you can sell or give away — usually downloaded directly from the Internet.

And you are probably familiar with the benefits of information products: passive revenue, giving folks who aren’t ready to buy a way to sample what you do, reaching a far broader group than you could working one-on-one, having products complementary businesses can sell for you, etc.

But you may also feel a little intimidated by the idea of creating an information product. Perhaps you’re worried that

• you’re not a real expert
• you hate to write (or you’re petrified by microphones)
• you can’t afford to buy fancy schmancy equipment to create multimedia
• you hardly have the time to learn a bunch of new skills

Fortunately, I’ve developed some short cuts. One such short cut is “re-purposing” stuff you’ve already created.

Finding “Hidden Treasures”

A few years ago, my aunt and uncle were moving and gave me an old leather chair that I had always admired. It was a little worn but super comfortable and I needed furniture for my apartment.

A designer friend of mine was visiting and when he saw the chair, asked me if he could take a closer look. It turned out my comfortable old chair was a designer original from the early 1960′s. My friend who is into furniture from the 50′s and 60′s told me if I was ever interested in selling the chair it was worth a couple thousand dollars.

…But on My Computer?!

Ok, the presentation you gave at last month’s chamber of commerce meeting may not get you a couple thousand dollars on eBay but if it can help your prospects and customers solve a problem, it has real value.

… and may be something you can sell as an information product.

If you’ve written

• presentations
• white papers
• blog posts
• articles
• etc.

You probably have at least one information product. I’ll show you how to find and repurpose old materials into revenue-producing information products in my next teleseminar.

Discovering Info Product Gold on Your Hard Drive

In this 75-minute teleseminar you’ll learn:

• A two-step audit to identify the best candidates for repurposing into info products
• The five signs that you have “golden nugget” (information valuable to your customers)
• How make sure you’re delivering information in the way your customers prefer
• The four most common pitfalls to repurposing information and how to avoid them
• When it makes the best business sense give your product away
• How to create products that have your customers coming back for more

You will also receive:

• An detailed outline and mindmap of the presentation
• The Discover Info Product Gold on Your Hard Drive Tool Kit that will show you step by step how to find your own golden nuggets waiting to be repurposed
• The audio recording of teleseminar

Details:

Date: Tuesday, 3/3
Time: 5:00 pm to 6:15 pm (Mountain)
Where: Teleseminar (comfort of your own home)
Cost: $29

Click here to register now.