I love information products and what they can do for professional service providers. Not only do they allow you to leverage what you know into passive revenue, but they allow you to serve a far larger audience.

But so many information products out there are poorly written, hard to understand, data dumps.

How do you make sure your product one your customers will praise (versus bury).

Click here to read the the 4/08 Contagious Marketing ezine.

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This entry was posted on Tuesday, April 1st, 2008 at 7:58 am and is filed under Marketing that Delights, Product Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.