A lot of small business owners are interested in blogging to connect with prospects and customers but are worried about the time commitment. 

I can relate I appreciate the opportunities blogging, social networks, and other web 2.0 strategies offer to cultivate business relationships. But no way do I want to have yet one more “to do” on my list.

Mack Collier of MarketingProfs suggests posting twice a week in the middle of the week (Tues., Wed., Thurs.). 

For more tips, read the article Ten Elements Every Company Blog Should Have.

This entry was posted on Saturday, December 13th, 2008 at 9:02 am and is filed under Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.