“It doesn’t matter how many people don’t get it. What matters is how many people do. If you have a strong informed opinion, don’t keep it to yourself. Try and help people and make the world a better place. If you strive to do anything remotely interesting, just expect a small percentage of the population to always find a way to take it personally. There are no statues erected to critics.”
–Tim Ferris, Author The 4 hour workweek

My take, if you have a strong desire to make a difference and your heart and mind are in agreement over the direction of your business, please don’t make yourself crazy trying to please the ones who “don’t get it.”

Focus on the people who “get” what you’re doing and will actually put into practice what they learn from you.

This entry was posted on Saturday, April 4th, 2009 at 7:40 am and is filed under Marketing Success Factors. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.