Feeling Lucky?
I’m not. But I don’t feel unlucky either.
I don’t get the preoccupation with luck.
I get doing what I can to increase my probability of success. And i believe things usually work out for the best.
But that’s about it.
What does this have to do with marketing?
Whether or not marketing works often seems up to the whims of fate. It’s not. Marketing success is about doing as much as you reasonably can to make sure that:
- You offer a product or service that has real value for your customers
- Your message gets in front of the people who will buy what you sell
- Your message speaks the language of your customers and tells them what you sell and why it will help them
- You demonstrate how you help clients over and over again until they trust you
- You make it easy to buy and use your product
- You take care of your customers and constantly look for ways to offer more value
That’s it. Not luck. Understanding what your customers want and need and making sure they know you provide it deliver.
Human behavior can seem fickle but it’s not THAT fickle.
Blogged with Flock
Tags: marketing, luck, customer behavior, success factors
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