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	<title>Highly Contagious Marketing</title>
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	<link>http://highlycontagiousmarketing.com</link>
	<description>Creating business success of epidemic proportions!</description>
	<lastBuildDate>Thu, 11 Mar 2010 07:09:44 +0000</lastBuildDate>
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		<title>Blog Posts versus Email: Which is Best?</title>
		<link>http://highlycontagiousmarketing.com/blog-posts-versus-email-which-is-best/</link>
		<comments>http://highlycontagiousmarketing.com/blog-posts-versus-email-which-is-best/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 07:09:44 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=660</guid>
		<description><![CDATA[
There&#8217;s been an interesting discussion going on in a class I&#8217;m co-facilitating about the best way to reach customers and prospective customers:
Should you post your articles on a blog?
Should you email those articles to people who have subscribed to your list?
Or something else?
The Death of Opt-in Email?
Up until fairly recently, when you wanted to keep [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is there such a thing as an &#8220;Info Product in a Day&#8221;?</title>
		<link>http://highlycontagiousmarketing.com/is-this-such-a-thing-as-an-info-product-in-a-day/</link>
		<comments>http://highlycontagiousmarketing.com/is-this-such-a-thing-as-an-info-product-in-a-day/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 06:43:48 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Product Development]]></category>
		<category><![CDATA[creating information products]]></category>
		<category><![CDATA[info products]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=648</guid>
		<description><![CDATA[
Introduction: Saga of the Sea Monkeys
When I was about 10-years old, I really wanted a cat. My mom, however, was opposed to this idea. In her opinion cats (and dogs) were bringers of dirt and chaos into a home she tried so hard to keep clean and orderly.
The exception to my moms rule were things [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>35+ Information Products for Your Small Business</title>
		<link>http://highlycontagiousmarketing.com/35-information-products-for-your-small-business/</link>
		<comments>http://highlycontagiousmarketing.com/35-information-products-for-your-small-business/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 06:23:05 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Product Development]]></category>
		<category><![CDATA[info products]]></category>
		<category><![CDATA[multiple revenue streams]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[Passive Revenue]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=638</guid>
		<description><![CDATA[When you think of Information products what do you think of? articles, powerpoint presentations, and ebooks? Boring! There are many fun, attention-getting, and memorable ways to make information available. Here are more than 35 ideas to get your creative juices flowing.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why &#8220;Ker-chunk&#8221; Needs to Proceed &#8220;Ker-ching&#8221;</title>
		<link>http://highlycontagiousmarketing.com/why-ker-chunk-needs-to-proceed-ker-ching/</link>
		<comments>http://highlycontagiousmarketing.com/why-ker-chunk-needs-to-proceed-ker-ching/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 06:31:02 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[marketing niches]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=623</guid>
		<description><![CDATA[Being specific is scary because it means taking a stand for what you do. And when you take a stand, sometimes people push back; they don't like your decision for whatever reason.

But when you do articulate who you help and do so in a heart-felt way you allow customers to connect from a place of trust. You create a space for their hearts to settle into and to receive your support. Kerchunk!

And when the "kerchunk" happens, prospective customers can open up and say, "Hey, I'm feeling like you can really help me with this problem. I'd like to hire you."]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Guerrilla Marketing: About Love Not War</title>
		<link>http://highlycontagiousmarketing.com/guerrilla-marketing-about-love-not-war/</link>
		<comments>http://highlycontagiousmarketing.com/guerrilla-marketing-about-love-not-war/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 06:47:06 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[heart-centered]]></category>
		<category><![CDATA[value-based marketing]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=606</guid>
		<description><![CDATA[Guerrilla marketing is about the bottom--yes but not at the expense of your values. In fact, if your a small business owner who wants to make a difference and needs to make a profit, communicating your values actually makes your guerrilla marketing efforts all the more potent.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dealing with Uncertainty in Marketing</title>
		<link>http://highlycontagiousmarketing.com/dealing-with-uncertainty-in-marketing/</link>
		<comments>http://highlycontagiousmarketing.com/dealing-with-uncertainty-in-marketing/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 00:44:27 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[improving response rates]]></category>
		<category><![CDATA[marketing uncertainty]]></category>
		<category><![CDATA[promotion research]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=592</guid>
		<description><![CDATA[If you're a small business owner and find yourself avoiding marketing because it seems like tons of work with no guaranteed results, take heart.

Although uncertainty is inherent in marketing because we can't perfectly predict how people will respond there are things you can do to improve the odds of getting good results.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Negative versus Positive Marketing Messages: Which Works Best?</title>
		<link>http://highlycontagiousmarketing.com/negative-versus-positive-marketing-messages-which-works-best/</link>
		<comments>http://highlycontagiousmarketing.com/negative-versus-positive-marketing-messages-which-works-best/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 06:41:59 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[communication strategy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=575</guid>
		<description><![CDATA[


Nancy is a small business owner who helps nonprofit groups create fund raising events that can double even triple their average donation.
Until recently, Nancy has gotten her business primarily through in-person meetings: attending networking events, taking people out for coffee, and giving presentations.
In-person is great for getting local business but Nancy wants to serve a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What to Say When a Customer asks &#8220;What&#8217;s Next&#8221;?</title>
		<link>http://highlycontagiousmarketing.com/how-effective-marketing-is-like-a-walk-in-the-garden/</link>
		<comments>http://highlycontagiousmarketing.com/how-effective-marketing-is-like-a-walk-in-the-garden/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 06:25:34 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[customer experiece]]></category>
		<category><![CDATA[Product Development]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=571</guid>
		<description><![CDATA[The trick to designing a profitable path that continues drawing visitors into and through your garden is knowing what products and services are most relevant to your customers at different points of their journey.]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>My Favorite Foolproof (!) Info Product Recipe</title>
		<link>http://highlycontagiousmarketing.com/my-favorite-foolproof-info-product-recipe/</link>
		<comments>http://highlycontagiousmarketing.com/my-favorite-foolproof-info-product-recipe/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 06:25:26 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Product Development]]></category>
		<category><![CDATA[how-to guides]]></category>
		<category><![CDATA[information products]]></category>
		<category><![CDATA[multiple streams of revenue]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=560</guid>
		<description><![CDATA[If you're a small business owner and want to create information products but are feeling too intimidated to get started, I recommend you try out my foolproof recipe for writing a how-to guide.]]></description>
		<wfw:commentRss>http://highlycontagiousmarketing.com/my-favorite-foolproof-info-product-recipe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In Marketing it&#8217;s the Little Things that Count</title>
		<link>http://highlycontagiousmarketing.com/in-marketing-its-the-little-things-that-count/</link>
		<comments>http://highlycontagiousmarketing.com/in-marketing-its-the-little-things-that-count/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 17:55:28 +0000</pubDate>
		<dc:creator>judy</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=552</guid>
		<description><![CDATA[


You&#8217;re probably familiar with the phrase &#8220;it&#8217;s a drop in the bucket.&#8221;
The phrase is usually used in reference to a large task or which the resources available to complete the task seem completely inadequate. For example:
&#8220;My small business marketing budget of $5,000 is a drop in the bucket when I think about the tens of [...]]]></description>
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		<slash:comments>0</slash:comments>
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