Received this email today. 

White+Warren Election Day Ad

Now keep in mind initially all I saw was the subject line when I checked my email this morning.

For a bit of context, White+Warren is a design label for luxury cashmere. I like White+Warren’s products and have bought a couple sweaters from them. And I opted in to receive their promotions.

So this email message is, in effect, “preaching to the choir.”

At least I think it is.

What pissed me off about the ad and made me mutter “You’ve got to be kidding…” is the stretch White+Warren made to link buying their products to my duty as an American citizen.

There is no link. I don’t care how hard you try.

Sorry folks, my brain just rebels at this rather stupid, vapid ad that tells me I should reward myself with an expensive sweater for doing what I consider an important responsibility. 

To me, it undermines the importance of voting and turns it into one more excuse to engage in shallow, mindless consumption.

This entry was posted on Tuesday, November 4th, 2008 at 7:46 am and is filed under Musings. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.