PetSmart’s Cause-inspired Marketing

This afternoon I stopped by my local PetSmart to buy the monthly load of catfood and cat litter for Gus and Inky. While paying with my credit card, I was prompted by the card reader to select whether I wanted to donate $1 to help homeless animals. Inky was a rescued a feral kitten and we adopted Gus from a local shelter so checking “Yes” to the donation request was an easy decision.

The cashier told me most people when asked, select “Yes” to donate a dollar to help homeless animals.

The Point

One-dollar is a painless amount to donate for a cause most PetSmart customers are happy to support. Everyone wins: customers support a cause they care about, PetSmart gets great cause-inspired marketing, and homeless pets get better care.

Can you make it easy for your customers to do something that helps their community as well as increasing awareness of your brand? Share your ideas.

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