<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Highly Contagious Marketing &#187; Musings</title>
	<atom:link href="http://highlycontagiousmarketing.com/category/musings/feed/" rel="self" type="application/rss+xml" />
	<link>http://highlycontagiousmarketing.com</link>
	<description>Create a product that makes a difference in the world and a profit for your business!</description>
	<lastBuildDate>Wed, 01 Sep 2010 19:41:05 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Evidence that emotion sells better than logic</title>
		<link>http://highlycontagiousmarketing.com/evidence-that-emotion-sells-better-than-logic/</link>
		<comments>http://highlycontagiousmarketing.com/evidence-that-emotion-sells-better-than-logic/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 00:32:09 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Musings]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=327</guid>
		<description><![CDATA[Even Mr. Spock would agree. Ads that use a purely emotional appeal are more effective than those using a factual appeal or a mix emotion &#38; factual appeal. An effective emotion ad is, however, trickier to create. Terrific article in the Neuromarketing Blog gives left-brainers the logic; right-brainers the validation. http://xrl.us/be6pwf]]></description>
		<wfw:commentRss>http://highlycontagiousmarketing.com/evidence-that-emotion-sells-better-than-logic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Laying Down Tracks in Front of a Speeding Train</title>
		<link>http://highlycontagiousmarketing.com/laying-down-tracks-in-front-of-a-speeding-train/</link>
		<comments>http://highlycontagiousmarketing.com/laying-down-tracks-in-front-of-a-speeding-train/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 15:30:16 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[marketing gurus]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[teaching]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=179</guid>
		<description><![CDATA[The last couple days I&#8217;ve been stressing out over whether I should be teaching business owners stuff that I, myself, am still trying to master. Feels more than a little like laying down tracks in front of an accelerating locomotive. Along comes a well-timed article from marketing expert, Sean de Souza reminding me that none [...]]]></description>
		<wfw:commentRss>http://highlycontagiousmarketing.com/laying-down-tracks-in-front-of-a-speeding-train/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does this ad insult your intelligence?</title>
		<link>http://highlycontagiousmarketing.com/does-this-ad-insult-your-intelligence/</link>
		<comments>http://highlycontagiousmarketing.com/does-this-ad-insult-your-intelligence/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 15:46:57 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumption]]></category>
		<category><![CDATA[social responsibility]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=73</guid>
		<description><![CDATA[What pissed me off about the ad and made me mutter "You've got to be kidding..." is the stretch White+Warren made to link buying their products to my duty as an American citizen. There is no link. I don't care how hard you try. And how does voting somehow entitle me to spend several hundred dollars (because let me tell you no matter what you buy at White+Warren it's gonna cost a few hundred, 25% discount or not)?]]></description>
		<wfw:commentRss>http://highlycontagiousmarketing.com/does-this-ad-insult-your-intelligence/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why does &#8220;authenticity&#8221; feel so fakey?</title>
		<link>http://highlycontagiousmarketing.com/why-does-authenticity-feel-so-fakey/</link>
		<comments>http://highlycontagiousmarketing.com/why-does-authenticity-feel-so-fakey/#comments</comments>
		<pubDate>Wed, 10 Oct 2007 16:10:30 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Musings]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/why-does-authenticity-feel-so-fakey/2007/10/10/</guid>
		<description><![CDATA[There are a lot of people out there who talk a lot about helping their clients find &#8220;their real voice,&#8221; or &#8220;market authentically.&#8221; The intention behind the words is sincere. I&#8217;ve no doubt. But I still feel like barfing everytime I read the word &#8220;authentic&#8221; on some website&#8217;s homepage. I should add that I feel the [...]]]></description>
		<wfw:commentRss>http://highlycontagiousmarketing.com/why-does-authenticity-feel-so-fakey/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

<!-- Dynamic Page Served (once) in 0.245 seconds -->
