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	<title>Highly Contagious Marketing &#187; Marketing that Delights</title>
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	<link>http://highlycontagiousmarketing.com</link>
	<description>Create a product that makes a difference in the world and a profit for your business!</description>
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		<title>How to Leave an Effective Voice Mail Message</title>
		<link>http://highlycontagiousmarketing.com/how-to-leave-an-effective-voice-mail-message/</link>
		<comments>http://highlycontagiousmarketing.com/how-to-leave-an-effective-voice-mail-message/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 16:34:40 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[Marketing that Delights]]></category>
		<category><![CDATA[cold calling]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[referrals]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=161</guid>
		<description><![CDATA[My colleague, Diana Schneidman of StandUp8Times has great advice for leaving a voice message that is concise and gets your point across. 

Diana helps freelancers and independent contractors find work opportunities but her advice is helpful and application to anyone who uses the phone to request someone's time and attention.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Making Referrals Easy</title>
		<link>http://highlycontagiousmarketing.com/making-referrals-easy/</link>
		<comments>http://highlycontagiousmarketing.com/making-referrals-easy/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 19:51:20 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing that Delights]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[referral marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=90</guid>
		<description><![CDATA[A nifty-ola idea for helping customer fans spread the word about your work.

Authors Jack Covert and Todd Satterson inserted a couple ready to mail postcards into their book, The 100 Best Business Books of All Time,  so readers who liked the book could easily recommend it to others.]]></description>
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		<title>Making Your Event Stand Out</title>
		<link>http://highlycontagiousmarketing.com/making-your-event-stand-out/</link>
		<comments>http://highlycontagiousmarketing.com/making-your-event-stand-out/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 00:25:18 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing that Delights]]></category>
		<category><![CDATA[cool ideas]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[guerrilla marketing ideas]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=77</guid>
		<description><![CDATA[The holiday season is coming and that means lots of parties and get togethers...sometimes vying for the same Saturday night. One way to make your invite standout is to print tickets that look like official Ticketmaster tickets; the kind you get when you go to pro basketball game, or a big concert, or the car show.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Create Information Products that Don&#8217;t Suck</title>
		<link>http://highlycontagiousmarketing.com/how-to-create-information-products-that-dont-suck-2/</link>
		<comments>http://highlycontagiousmarketing.com/how-to-create-information-products-that-dont-suck-2/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 15:58:49 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing that Delights]]></category>
		<category><![CDATA[Product Development]]></category>

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		<description><![CDATA[so many information products out there are poorly written, hard to understand, data dumps.
How do you make sure your product one your customers will praise (versus bury).]]></description>
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		<title>Sending an Unexpected Treat</title>
		<link>http://highlycontagiousmarketing.com/sending-an-unexpected-treat/</link>
		<comments>http://highlycontagiousmarketing.com/sending-an-unexpected-treat/#comments</comments>
		<pubDate>Mon, 21 Jan 2008 16:53:02 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing that Delights]]></category>

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		<description><![CDATA[I believe actions done to delight (rather than impress) gives marketing a special edge that most competitors miss. Try this: send someone an unexpected gift and "thinking of you" card. Do this once a week or once a month. Watch what happens.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Gifts that Delight</title>
		<link>http://highlycontagiousmarketing.com/marketing-and-gifts/</link>
		<comments>http://highlycontagiousmarketing.com/marketing-and-gifts/#comments</comments>
		<pubDate>Mon, 12 Nov 2007 16:51:53 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing that Delights]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/marketing-and-gifts/2007/11/12/</guid>
		<description><![CDATA[Last Thursday I had coffee with Joan Schlaefer of Gift to It!. Joan refers to her business as offering &#8220;client appreciation services&#8221; and that resonates with me because I think one of the most important marketing activities we can do as business owners is to let clients know what their business means to us. It&#8217;s [...]]]></description>
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