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	<title>Highly Contagious Marketing &#187; Marketing Success Factors</title>
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	<description>Create a product that makes a difference in the world and a profit for your business!</description>
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		<title>Stop Trying to Solve Your Customers&#8217; Problems!</title>
		<link>http://highlycontagiousmarketing.com/stop-trying-to-solve-your-customers-problems/</link>
		<comments>http://highlycontagiousmarketing.com/stop-trying-to-solve-your-customers-problems/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 07:51:30 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=818</guid>
		<description><![CDATA[In meetings with prospective customers, small business owners tend to jump in too soon with solutions. It's easy to forget that taking a relationship from prospect to customer is a process and that we need to respect this process while at the same time, managing it. Here are some guidelines for when it is right and appropriate to offer solutions...]]></description>
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		<slash:comments>4</slash:comments>
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		<title>The REAL Reason People Aren&#8217;t Buying (You&#8217;ll be Surprised)</title>
		<link>http://highlycontagiousmarketing.com/real-reason-people-arent-buying/</link>
		<comments>http://highlycontagiousmarketing.com/real-reason-people-arent-buying/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 01:04:18 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[consumer psychology]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer behavior]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[improve conversion]]></category>
		<category><![CDATA[increasing sales]]></category>
		<category><![CDATA[more sales]]></category>
		<category><![CDATA[sales copy]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=199</guid>
		<description><![CDATA[There are any number of reasons offers fall flat. One reason that gets overlooked by most marketing experts (including me until recently) is failing to acknowledge our customer's need to belong. 

In this article I discuss how you, the small business owner, can create marketing that gives prospects a sense of belonging so they feel safe enough to take you up on your offer. ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Are You Using the Right Marketing Strategy and Tactics?</title>
		<link>http://highlycontagiousmarketing.com/are-you-using-the-right-marketing-strategy-and-tactics/</link>
		<comments>http://highlycontagiousmarketing.com/are-you-using-the-right-marketing-strategy-and-tactics/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 06:53:45 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[marketing objectives]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[marketing tactics]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=794</guid>
		<description><![CDATA[How can your small business make the most of limited marketing resources while being responsive to last minute challenges and opportunities? Answer: Balancing marketing strategy AND tactics.]]></description>
		<wfw:commentRss>http://highlycontagiousmarketing.com/are-you-using-the-right-marketing-strategy-and-tactics/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Fun with Website Statistics</title>
		<link>http://highlycontagiousmarketing.com/fun-with-website-statistics/</link>
		<comments>http://highlycontagiousmarketing.com/fun-with-website-statistics/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 07:32:22 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[Metrics]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=497</guid>
		<description><![CDATA[If you watch key numbers like ezine subscribers change from day to day, it's easy to lose heart. Here's how to make sense of those numbers so they help you know how your business is doing and how to keep it on the right path.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why &#8220;Ker-chunk&#8221; Needs to Proceed &#8220;Ker-ching&#8221;</title>
		<link>http://highlycontagiousmarketing.com/why-ker-chunk-needs-to-proceed-ker-ching/</link>
		<comments>http://highlycontagiousmarketing.com/why-ker-chunk-needs-to-proceed-ker-ching/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 06:31:02 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[marketing niches]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=623</guid>
		<description><![CDATA[Being specific is scary because it means taking a stand for what you do. And when you take a stand, sometimes people push back; they don't like your decision for whatever reason.

But when you do articulate who you help and do so in a heart-felt way you allow customers to connect from a place of trust. You create a space for their hearts to settle into and to receive your support. Kerchunk!

And when the "kerchunk" happens, prospective customers can open up and say, "Hey, I'm feeling like you can really help me with this problem. I'd like to hire you."]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Dealing with Uncertainty in Marketing</title>
		<link>http://highlycontagiousmarketing.com/dealing-with-uncertainty-in-marketing/</link>
		<comments>http://highlycontagiousmarketing.com/dealing-with-uncertainty-in-marketing/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 00:44:27 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[improving response rates]]></category>
		<category><![CDATA[marketing uncertainty]]></category>
		<category><![CDATA[promotion research]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=592</guid>
		<description><![CDATA[If you're a small business owner and find yourself avoiding marketing because it seems like tons of work with no guaranteed results, take heart.

Although uncertainty is inherent in marketing because we can't perfectly predict how people will respond there are things you can do to improve the odds of getting good results.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Negative versus Positive Marketing Messages: Which Works Best?</title>
		<link>http://highlycontagiousmarketing.com/negative-versus-positive-marketing-messages-which-works-best/</link>
		<comments>http://highlycontagiousmarketing.com/negative-versus-positive-marketing-messages-which-works-best/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 06:41:59 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[communication strategy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=575</guid>
		<description><![CDATA[Nancy is a small business owner who helps nonprofit groups create fund raising events that can double even triple their average donation. Until recently, Nancy has gotten her business primarily through in-person meetings: attending networking events, taking people out for coffee, and giving presentations. In-person is great for getting local business but Nancy wants to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In Marketing it&#8217;s the Little Things that Count</title>
		<link>http://highlycontagiousmarketing.com/in-marketing-its-the-little-things-that-count/</link>
		<comments>http://highlycontagiousmarketing.com/in-marketing-its-the-little-things-that-count/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 17:55:28 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=552</guid>
		<description><![CDATA[You&#8217;re probably familiar with the phrase &#8220;it&#8217;s a drop in the bucket.&#8221; The phrase is usually used in reference to a large task or which the resources available to complete the task seem completely inadequate. For example: &#8220;My small business marketing budget of $5,000 is a drop in the bucket when I think about the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How an Ezine List is Like a Pizza Van</title>
		<link>http://highlycontagiousmarketing.com/all-about-marketing-assets/</link>
		<comments>http://highlycontagiousmarketing.com/all-about-marketing-assets/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 06:28:33 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[list management]]></category>
		<category><![CDATA[marketing infrastructure]]></category>
		<category><![CDATA[marketing ROI]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[marketing systems]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=538</guid>
		<description><![CDATA[I often have conversations with clients that go something like this: Me: You have a good, clear definition of who you help and how you help them and a good offer. Time to start getting your message in front of prospective customers. Client: Great! OK! So I&#8217;m going to start sending a monthly ezine. Me: [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Keys to Attracting Win-Win Strategic Alliances</title>
		<link>http://highlycontagiousmarketing.com/keys-to-attracting-win-win-strategic-alliances/</link>
		<comments>http://highlycontagiousmarketing.com/keys-to-attracting-win-win-strategic-alliances/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 06:13:48 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Success Factors]]></category>
		<category><![CDATA[collaborations]]></category>
		<category><![CDATA[effective proposals]]></category>
		<category><![CDATA[strategic alliances]]></category>
		<category><![CDATA[win-win]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=499</guid>
		<description><![CDATA[I was inspired to write this week's article because I've received several several strategic alliance requests recently that were really, really off-target.]]></description>
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		<slash:comments>0</slash:comments>
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