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	<title>Highly Contagious Marketing &#187; Marketing Strategy</title>
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	<description>Create a product that makes a difference in the world and a profit for your business!</description>
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		<title>How to Free Your Articles from Email Jail</title>
		<link>http://highlycontagiousmarketing.com/how-to-free-your-articles-from-email-jail/</link>
		<comments>http://highlycontagiousmarketing.com/how-to-free-your-articles-from-email-jail/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 07:05:22 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[article writing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=682</guid>
		<description><![CDATA[A couple weeks ago, I assisted at a seminar on how to sell more effectively. During the Q&#038;A period a participant asked whether she should blog or email or use Facebook or HELP! But not to worry. In fact I hope after you read this article you will never worry again about the newest, coolest thingy.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Blog Posts versus Email: Which is Best?</title>
		<link>http://highlycontagiousmarketing.com/blog-posts-versus-email-which-is-best/</link>
		<comments>http://highlycontagiousmarketing.com/blog-posts-versus-email-which-is-best/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 07:09:44 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=660</guid>
		<description><![CDATA[There&#8217;s been an interesting discussion going on in a class I&#8217;m co-facilitating about the best way to reach customers and prospective customers: Should you post your articles on a blog? Should you email those articles to people who have subscribed to your list? Or something else? The Death of Opt-in Email? Up until fairly recently, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What to Say When a Customer asks &#8220;What&#8217;s Next&#8221;?</title>
		<link>http://highlycontagiousmarketing.com/how-effective-marketing-is-like-a-walk-in-the-garden/</link>
		<comments>http://highlycontagiousmarketing.com/how-effective-marketing-is-like-a-walk-in-the-garden/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 06:25:34 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[customer experiece]]></category>
		<category><![CDATA[Product Development]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=571</guid>
		<description><![CDATA[The trick to designing a profitable path that continues drawing visitors into and through your garden is knowing what products and services are most relevant to your customers at different points of their journey.]]></description>
		<wfw:commentRss>http://highlycontagiousmarketing.com/how-effective-marketing-is-like-a-walk-in-the-garden/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>What Marketing Do You REALLY Need Right Now?</title>
		<link>http://highlycontagiousmarketing.com/what-marketing-do-you-really-need-right-now/</link>
		<comments>http://highlycontagiousmarketing.com/what-marketing-do-you-really-need-right-now/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 06:16:36 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[marketing basics]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=527</guid>
		<description><![CDATA[If you're a small business owner you don't need to be up on the newest and coolest marketing activities around. You just need to make sure you have activities for these four marketing elements.]]></description>
		<wfw:commentRss>http://highlycontagiousmarketing.com/what-marketing-do-you-really-need-right-now/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How Numbers Matter in Marketing</title>
		<link>http://highlycontagiousmarketing.com/how-numbers-matter-in-marketing/</link>
		<comments>http://highlycontagiousmarketing.com/how-numbers-matter-in-marketing/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 00:43:52 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=464</guid>
		<description><![CDATA[No matter how much you care and how sincere your intentions, you can't ignore the numbers side of marketing. In this article I talk about why numbers are important and how to make them work in your marketing.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MarketingProfs Articles : Better Than a Magic 8 Ball</title>
		<link>http://highlycontagiousmarketing.com/marketingprofs-articles-better-than-a-magic-8-ball/</link>
		<comments>http://highlycontagiousmarketing.com/marketingprofs-articles-better-than-a-magic-8-ball/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 13:48:08 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=460</guid>
		<description><![CDATA[You need to set objectives before you can tell whether Twitter is actually helping your marketing. More here: MarketingProfs Articles : Better Than a Magic 8 Ball.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Appealing to new customers without alienating old ones</title>
		<link>http://highlycontagiousmarketing.com/appealing-to-new-customers-without-alienating-old-ones/</link>
		<comments>http://highlycontagiousmarketing.com/appealing-to-new-customers-without-alienating-old-ones/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 17:39:54 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[new product development]]></category>
		<category><![CDATA[segmentation]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=311</guid>
		<description><![CDATA[If you have a successful brand with a loyal following shifting your focus to a new customer segment may not have people wailing in the streets but there's bound to be some angry muttering and loss of business. One strategy you can use to keep both happy is creating a sub brand]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Often Do You Really Need to Blog?</title>
		<link>http://highlycontagiousmarketing.com/how-often-do-you-really-need-to-blog/</link>
		<comments>http://highlycontagiousmarketing.com/how-often-do-you-really-need-to-blog/#comments</comments>
		<pubDate>Sat, 13 Dec 2008 17:02:17 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[blogging strategies]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[time management]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=81</guid>
		<description><![CDATA[A lot of small business owners are interested in blogging to connect with prospects and customers but are worried about the time commitment. Mack Collier of MarketingProfs suggests posting twice a week in the middle of the week (Tues., Wed., Thurs.).]]></description>
		<wfw:commentRss>http://highlycontagiousmarketing.com/how-often-do-you-really-need-to-blog/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What to do instead of lowering your prices</title>
		<link>http://highlycontagiousmarketing.com/what-to-do-instead-of-lowering-your-prices/</link>
		<comments>http://highlycontagiousmarketing.com/what-to-do-instead-of-lowering-your-prices/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 21:33:09 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[perceived value]]></category>
		<category><![CDATA[pricing]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=75</guid>
		<description><![CDATA[When times are tough and money seems scarce it's very tempting to lower prices as a temporary measure. Before you do, take a moment to see if you can, instead, improve the perceived value of your products and services. It's possible to avoid price cuts...even actually increase your price if you understand the value your customers are getting and what it is really worth.]]></description>
		<wfw:commentRss>http://highlycontagiousmarketing.com/what-to-do-instead-of-lowering-your-prices/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What does &#8220;Exceptional&#8221; Really Means?</title>
		<link>http://highlycontagiousmarketing.com/what-does-exceptional-really-means/</link>
		<comments>http://highlycontagiousmarketing.com/what-does-exceptional-really-means/#comments</comments>
		<pubDate>Mon, 17 Dec 2007 17:09:46 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/what-does-exceptional-really-means/2007/12/17/</guid>
		<description><![CDATA[Words like "exceptional," "superior," and "best" are thrown around so often in marketing copy most of us have become immune to their meaning. I think it's worth stopping to think and ask "what does this really mean to me and my business?"]]></description>
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		<slash:comments>0</slash:comments>
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