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	<title>Highly Contagious Marketing &#187; Customer Experience</title>
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	<link>http://highlycontagiousmarketing.com</link>
	<description>Create a product that makes a difference in the world and a profit for your business!</description>
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		<title>Are You Driving Prospective Customers Away?</title>
		<link>http://highlycontagiousmarketing.com/are-you-driving-prospective-customers-away/</link>
		<comments>http://highlycontagiousmarketing.com/are-you-driving-prospective-customers-away/#comments</comments>
		<pubDate>Thu, 13 May 2010 07:33:29 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[sales conversations]]></category>
		<category><![CDATA[Success Habits]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=696</guid>
		<description><![CDATA[Although it's not the standard operating style in our culture, "Down and In" is worth the effort to learn because it's based on what's true for each person in the conversation and results in committed agreements.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Matters More? What You Know or Who You Are?</title>
		<link>http://highlycontagiousmarketing.com/what-matters-more-what-you-know-or-who-you-are/</link>
		<comments>http://highlycontagiousmarketing.com/what-matters-more-what-you-know-or-who-you-are/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 07:40:19 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[professionalism]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=674</guid>
		<description><![CDATA[If your success as a business owner is due in part to your expertise and skill and you've spent years building your expertise and skills, I commend you. It takes real commitment to get to the level you're at.

However, after a point, what matters more is your capacity to deal with any situation with character and responsibility. I believe people will forgive a lot if you show up as a committed, responsible, and caring.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Be in Charge (without Being a Jerk)</title>
		<link>http://highlycontagiousmarketing.com/how-to-be-in-charge-without-being-a-jerk/</link>
		<comments>http://highlycontagiousmarketing.com/how-to-be-in-charge-without-being-a-jerk/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 19:59:19 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[servant leader]]></category>
		<category><![CDATA[small business owners]]></category>
		<category><![CDATA[stewardship]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=413</guid>
		<description><![CDATA[When you own a business and offer expert advice, you're the boss. You're the leader and customers are coming to you for your leadership.

But just because you're in charge doesn't mean you have license to be a jerk.

Effective leadership means remembering you're in the position your in to serve a greater good: to support the customers who share your values and need the solutions your business offers.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>How to Turn Casual Customers into Raving Fans</title>
		<link>http://highlycontagiousmarketing.com/how-to-turn-casual-customers-into-raving-fans/</link>
		<comments>http://highlycontagiousmarketing.com/how-to-turn-casual-customers-into-raving-fans/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 21:37:52 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Product Experience]]></category>
		<category><![CDATA[raving fans]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=370</guid>
		<description><![CDATA[To create more raving fans it's important to understand what makes your products and services uniquely satisfying to current customers.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Once Upon a Time&#8230;</title>
		<link>http://highlycontagiousmarketing.com/once-upon-a-time/</link>
		<comments>http://highlycontagiousmarketing.com/once-upon-a-time/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 18:00:46 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[authentic marketng]]></category>
		<category><![CDATA[compelling marketing]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=306</guid>
		<description><![CDATA[How to use storytelling to make your marketing more compelling and effective. Two excellent examples given in Retail Email blog: http://www.retailemailblog.com/2009/06/am-inbox-short-form-story-telling-in.html]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Wabi-Sabi Marketing</title>
		<link>http://highlycontagiousmarketing.com/wabi-sabi-marketing/</link>
		<comments>http://highlycontagiousmarketing.com/wabi-sabi-marketing/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 21:25:12 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[wabi sabi]]></category>
		<category><![CDATA[what customers really want]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=186</guid>
		<description><![CDATA[Still, as sellers we often worry about creating the "perfect" marketing copy or giving the "perfect" sales presentation. Only then will we seem expert enough to be worthy of the sale.
Relax. Customers actually prefer a little roughness around the edges. It helps them relax around their own insecurities.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why are you in business?</title>
		<link>http://highlycontagiousmarketing.com/why-are-you-in-business/</link>
		<comments>http://highlycontagiousmarketing.com/why-are-you-in-business/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 22:26:23 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[customer behavior]]></category>
		<category><![CDATA[mom and pop businesses]]></category>
		<category><![CDATA[supporting local economy]]></category>
		<category><![CDATA[value-add]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=141</guid>
		<description><![CDATA[A local store misses the boat when it comes to asking customers for support. Why it's so important to understand what your customers really value versus what you think they should value.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Dot Com is Still Best for Domain Names</title>
		<link>http://highlycontagiousmarketing.com/dot-com-is-still-best/</link>
		<comments>http://highlycontagiousmarketing.com/dot-com-is-still-best/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 16:58:23 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[domain name]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[top level domains]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=71</guid>
		<description><![CDATA[It’s worth taking the time and energy to find a .com domain name for your business’s website or blog.

Despite the availability of options (.biz, .tv, .us, .info), people still associate .com with the qualities of trustworthiness and commitment to customer service. Everything else being equal, customers will still choose .com over the alternatives. ]]></description>
		<wfw:commentRss>http://highlycontagiousmarketing.com/dot-com-is-still-best/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Down Comforter Dry Cleaning Saga</title>
		<link>http://highlycontagiousmarketing.com/the-down-comforter-dry-cleaning-saga/</link>
		<comments>http://highlycontagiousmarketing.com/the-down-comforter-dry-cleaning-saga/#comments</comments>
		<pubDate>Mon, 05 Nov 2007 18:54:25 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Customer Experience]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/the-down-comforter-dry-cleaning-saga/2007/11/05/</guid>
		<description><![CDATA[In May, 2006, our very feeble and elderly cat Spike peed on our queen sized down comforter. Needless to say, we took the comforter off our bed vowing to bring it to the dry cleaners &#8220;soon.&#8221; The problem is that no one wanted to lug the comforter to the dry cleaners. So it sat&#8230;and sat&#8230;and [...]]]></description>
		<wfw:commentRss>http://highlycontagiousmarketing.com/the-down-comforter-dry-cleaning-saga/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Is Your Online Image Turning Off Prospects?</title>
		<link>http://highlycontagiousmarketing.com/is-your-online-image-turning-off-prospects/</link>
		<comments>http://highlycontagiousmarketing.com/is-your-online-image-turning-off-prospects/#comments</comments>
		<pubDate>Mon, 22 Oct 2007 19:11:39 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Customer Experience]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/is-your-online-image-turning-off-prospects/2007/10/22/</guid>
		<description><![CDATA[The other day I visited a website that was recommended to me by a good friend. It&#8217;s a website for working moms and I&#8217;m a working mom so I checked it out. But I didn&#8217;t get too far past the home page because I was so turned off by the image they used. The image, an [...]]]></description>
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		<slash:comments>0</slash:comments>
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