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	<title>Highly Contagious Marketing &#187; Business Strategy</title>
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	<description>Create a product that makes a difference in the world and a profit for your business!</description>
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		<title>Is Mankind Really Our Business?</title>
		<link>http://highlycontagiousmarketing.com/is-mankind-really-our-business/</link>
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		<pubDate>Thu, 01 Oct 2009 06:00:54 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[avocation]]></category>
		<category><![CDATA[business mission]]></category>
		<category><![CDATA[business vision]]></category>
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		<category><![CDATA[cause-inspired marketing]]></category>
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		<category><![CDATA[triple bottom line]]></category>

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		<description><![CDATA[Saying that "Mankind is Our Business" sure sounds good what what exactly does that mean to you and I in our small businesses?]]></description>
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		<title>Why You Don&#8217;t Have a Business if You Don&#8217;t Have Products</title>
		<link>http://highlycontagiousmarketing.com/why-you-dont-have-a-business-if-you-dont-have-products/</link>
		<comments>http://highlycontagiousmarketing.com/why-you-dont-have-a-business-if-you-dont-have-products/#comments</comments>
		<pubDate>Thu, 28 May 2009 18:12:34 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[information products]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[Passive Revenue]]></category>
		<category><![CDATA[private practices]]></category>
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		<category><![CDATA[small business marketing]]></category>
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		<description><![CDATA[When you create products, your business no longer depends on you because in a sense, you have replicated yourself. You've duplicated what made your business yours. The reason you got customers to begin with.]]></description>
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		<title>Wabi-Sabi Marketing</title>
		<link>http://highlycontagiousmarketing.com/wabi-sabi-marketing/</link>
		<comments>http://highlycontagiousmarketing.com/wabi-sabi-marketing/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 21:25:12 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[wabi sabi]]></category>
		<category><![CDATA[what customers really want]]></category>

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		<description><![CDATA[Still, as sellers we often worry about creating the "perfect" marketing copy or giving the "perfect" sales presentation. Only then will we seem expert enough to be worthy of the sale.
Relax. Customers actually prefer a little roughness around the edges. It helps them relax around their own insecurities.]]></description>
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		<title>Why You Sometimes Need Get Worse to Get a Lot Better</title>
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		<comments>http://highlycontagiousmarketing.com/why-you-sometimes-need-get-worse-to-get-a-lot-better/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 21:26:23 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Business Strategy]]></category>

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		<description><![CDATA[I am not a golfer and what I know about golfing professionals is limited to what I pick up from the sports pages and the sports segment on the nightly news. And yet, by pure chance, I caught Ed Bradley&#8217;s interview with Tiger Woods on 60-Minutes which aired about a year ago and some of [...]]]></description>
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