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	<title>Highly Contagious Marketing &#187; Articles</title>
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	<description>Create a product that makes a difference in the world and a profit for your business!</description>
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		<title>Are You Sitting on a Box Filled with Gold?</title>
		<link>http://highlycontagiousmarketing.com/are-you-sitting-on-a-box-filled-with-gold/</link>
		<comments>http://highlycontagiousmarketing.com/are-you-sitting-on-a-box-filled-with-gold/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 00:55:24 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[adding value]]></category>
		<category><![CDATA[business opportunities]]></category>
		<category><![CDATA[marketing ROI]]></category>
		<category><![CDATA[strategies for marketing during recessions]]></category>
		<category><![CDATA[why customers buy]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=139</guid>
		<description><![CDATA[No matter what is going on in the economy, as long as you can solve problems that drive your customers crazy, your business can continue to support you.

This is the box of gold that is always available to you. And to open that box your marketing needs to be constantly making you visible to the customers who need your help, cultivating trust and credibility, and making it easy for them to hire you to get the help they need.]]></description>
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		<title>Six Steps to Writing Offers Inspire Customers to ACT</title>
		<link>http://highlycontagiousmarketing.com/six-steps-to-writing-offers-inspire-customers-to-act/</link>
		<comments>http://highlycontagiousmarketing.com/six-steps-to-writing-offers-inspire-customers-to-act/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 21:14:29 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[writing systems]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=67</guid>
		<description><![CDATA[If you're feel frustrated because you know you need to add content to your web site or write a brochure that inspires customers to take action: subscribe to your newsletter, call for a consultation, etc. but you don't want to resort to hype and dancing ponies, you want to know about the Customer Focused Stories. 

That's what a wrote about in this month's ezine. Plus I provide an example to show how I applied the six step customer focused story to a brochure I created for a customer.]]></description>
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		<title>How to Stop Being an Hourly Wage Slave</title>
		<link>http://highlycontagiousmarketing.com/passive-revenue/</link>
		<comments>http://highlycontagiousmarketing.com/passive-revenue/#comments</comments>
		<pubDate>Mon, 10 Dec 2007 16:58:29 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/passive-revenue/2007/12/10/</guid>
		<description><![CDATA[Yes, you can be self-employed and still make money even when you're on vacation or taking a sick day. Information products are one of the best ways to make it happen.]]></description>
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		<title>Creating Refund Guarantees the Won&#8217;t Bankrupt You</title>
		<link>http://highlycontagiousmarketing.com/nov-07-contagious-marketing/</link>
		<comments>http://highlycontagiousmarketing.com/nov-07-contagious-marketing/#comments</comments>
		<pubDate>Mon, 05 Nov 2007 17:06:25 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Articles]]></category>

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		<description><![CDATA[My 11/07 Contagious Marketing ezine went out last week. Click here to read the latest article on how to create a win-win money-back guarantee.]]></description>
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		<title>The 10-Point Marketing Checkup</title>
		<link>http://highlycontagiousmarketing.com/the-10-point-marketing-checkup/</link>
		<comments>http://highlycontagiousmarketing.com/the-10-point-marketing-checkup/#comments</comments>
		<pubDate>Mon, 01 Oct 2007 21:04:31 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/the-10-point-marketing-checkup/2007/10/01/</guid>
		<description><![CDATA[I've been using the 10-point Marketing Checkup as a way to work with clients to help answer the question "How do I get more new clients?" Now you can answer the questions yourself to find out how your marketing can do more to help you attract new clients.]]></description>
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		<title>Why You Sometimes Need Get Worse to Get a Lot Better</title>
		<link>http://highlycontagiousmarketing.com/why-you-sometimes-need-get-worse-to-get-a-lot-better/</link>
		<comments>http://highlycontagiousmarketing.com/why-you-sometimes-need-get-worse-to-get-a-lot-better/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 21:26:23 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Business Strategy]]></category>

		<guid isPermaLink="false">http://highlycontagiousmarketing.com/?p=14</guid>
		<description><![CDATA[I am not a golfer and what I know about golfing professionals is limited to what I pick up from the sports pages and the sports segment on the nightly news. And yet, by pure chance, I caught Ed Bradley&#8217;s interview with Tiger Woods on 60-Minutes which aired about a year ago and some of [...]]]></description>
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		<title>Four Steps That Make Asking for Referrals Easy and Pain-free</title>
		<link>http://highlycontagiousmarketing.com/four-steps-that-make-asking-for-referrals-easy-and-pain-free/</link>
		<comments>http://highlycontagiousmarketing.com/four-steps-that-make-asking-for-referrals-easy-and-pain-free/#comments</comments>
		<pubDate>Wed, 13 Jun 2007 23:28:28 +0000</pubDate>
		<dc:creator>Judy Murdoch</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[More Referrals]]></category>

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		<description><![CDATA[When it comes to referrals, the most frequent request I get from small business owners is &#8220;Do you have a script I can use when I ask my customers to send me referrals?&#8221; Why a script? Because it can feel so darn awkward to ask customers for referrals! And when we feel awkward we either [...]]]></description>
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