Can you get $1,000 for a $100 Bill?
I’m a Send Out Cards distributor and get weekly emails from my “upline” distributors. Every once in a while, one of these emails has a gold nugget in it that makes me think and inspires me. This one is from Jordan Adler.
BTW: while some people could read this and think it’s all about manipulation, that’s not my interpretation at all. What makes this article so important is the insight it shares about how we as human beings define what makes something “valuable.”
The Auction
I am going to give you a summary of the auction we had tonight and what it means.
I called someone and said . . . “What if I ‘auction off’ a $100 bill on our conference call tonight?”
She replied, “Why would someone want to pay more than $100 for a $100 bill?”
Good question? What is the value of a $100 bill?
Is it $100? What does $100 mean? Is it possible to get others to pay more that $100 for a $100 bill?
I believed that I could get $1000 for the $100 bill in 15 minutes.
I started the auction at 7:15pm. The auction would be over at 7:30pm.
Megan my assistant had her cell phone and internet ready. I started by telling everyone
that they could text or email Megan with their bid and their name and we would call off
the bids as they came in.
There was a bid for $105 right away.
I would now begin to teach the following concepts and how you can increase what someone is willing to pay for a service or product.
1. ADDING VALUE
2. REFRAMING
3. MONEY CONSIOUSNESS
4. SELF ESTEEM
What if I added something to the $100 bill that cost me nothing but gave the person
bidding something of value? What if I simply ‘reframed’ the meaning of the bill? What if I
helped someone to ’see’ the $100 bill differently? What if someone could feel really good about getting it?
Is it possible to get $1000 for a $100 bill in 15 minutes?? Is it really possible?
We did this with no set up. No one other than my assistant knew we were going to do this
exercise!
I proceeded to add each of the following to the $100 bill offer over the next 10 minutes.
Each time, more and more bids came in. We had over 60 bids!
1. I will add my signature to the bill -
$110
$115
$125
A Big Mac and $10!
2. I will get Kody (Founder) and Erik (Co Founder) to sign the bill (ADDING VALUE)
$150
$175
$200
$209
3. I told everyone that this is a LUCKY $100 BILL and that I am the #1 money earner in the company. As the #1 Earner, I told them that I believed that they could carry this bill
with them and look at it for 30 seconds per day and it might begin to increase their luck.
They may become more successful and money might begin to flow into their account due to a higher money consciousness (REFRAMING)
$250
$275
$290
$325
$400
$500
4. I then told a story - Years ago it was suggested that I keep a $100 bill in my pocket at all times. I was also told to periodically give it to someone that I thought could use it more than I. So I did this and I would give it away and then replace it. Today I carry a pocketful of Hundreds and give them away as tips and to those in need. Remember ‘You get back what you send out!’ (REFRAMING)
After telling this story, here are some of the next bids that came in to Megan:
$525
$530
$549
$600
5. I then said, “Based on my current income, my value is over $1000 per hour and going up each day. I don’t sell my coaching services, but I will offer the winner of the $100 bill,
1 hour of personal coaching by phone. We will come up with a plan that will grow your
business and help you meet your goals. I did one of these earlier today with a gentleman
in the business and in 15 minutes, we came up with a plan that will increase his income by
$250,000 in the next 18 months if he puts it in to action”. How much was that 15 minutes
worth? (ADDING VALUE)
$750
$800
$825
$975
The winner of the $100 bidding auction was Linda Thomas. Congratulations, Linda! You will
find that this was one of the best $1000 dollar investments that you will ever make!
Note: As I was thinking up this exercise, I had a real fear. What if no one bid on the
$100 bill? The whole exercise would backfire in my face and I would look like a complete
fool!
My exercise would be pointless.
I could have not done it in the face of this fear. I took a risk and did it anyway with
confidence that $1000 was the value of this $100 bill. I believed I could get $1,000 and I
did. I built in the value and offered more and more for the money being bid.
Do you think its possible to get $10,000 for a $100 bill? Of course it is!
Did you doubt that anyone would bid on the $100 when we started?
So when offering the packages, how can you:
1. Add Value
2. Reframe
3. Raise your money consiousness
4. Raise your self esteem
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